About PeopleWorks.aiWe exist to solve people problems, for good. Years of building and scaling businesses taught us one thing: after sales, the biggest challenge is people. Neither HR nor operations ever had an answer. So we set out to build one.
‹ 1 of 4 The 211 dream A future where the HR department and the operations department are eliminated and combined into one AI Workforce Department, where people, AI and process work as one.
2 of 4 Our industry: Service as Software We are not a software company. Our clients do not want tools. They want the work done. Service as Software means you pay for completed HR and operations work.
3 of 4 Our operating architecture: ABPM Agentic Business Process Management. Every process runs on a board where AI agents, people and checkpoints work as one flow. Sarä does the routine steps, humans take the decisions.
4 of 4 What it looks like when it works A business where work is done right every time, customers keep coming back, and every human is free to use their full potential and ingenuity.
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Meet our people One obsession: making people perform. We bring our 20 years of experience in F&B, manufacturing and franchising into HR, then into HR outsourcing, and now into the AI race, to change the game once and for all.
‹ Management Sabrie Salleh Co-Founder & CEO, Peopleworks.ai Read more Management Fuad Khalid Co-Founder & COO, Peopleworks.ai Read more Administration Nurhariyanti binti Kayat Personal Assistant Read more Operation Khairun Shazwani binti Taib HR Supervisor with HRBP Competency Development Programme Read more Operation Nurul Athirah binti Jefri HR Operation Executive - Onboarding Specialist (Acting HR Supervisor) Read more Operation Hamidahtul Amalina binti Abdul Jamil HR Operation Executive Read more Operation Kelvin Yan Lenjau HR Operation Executive Read more Operation Nuramira Izzani Binti Mohd Solihin HR Operation Executive Read more Operation Siti Nur Zulaikha binti Mad Zom HR Operation Executive - Client Support (Intern) Read more 211 Labs Chew Boon Hao Full Stack Developer - Python/ Frappe Read more 211 Labs Nuranis Athirah binti Zulkifli Junior Developer - Python/ Frappe (Intern) Read more 211 Labs Alif Syahmi bin Ahmaddi Junior Developer - Python/ Frappe (Intern) Read more › Tap a person to read their story.
× Sabrie Salleh Co-Founder & CEO, Peopleworks.ai Management Sabrie Salleh is an award-winning entrepreneur and business strategist with over a decade of leadership experience spanning technology, food and beverage, and property development. A Bachelor of Accountancy graduate from Universiti Putra Malaysia, he brings a rare blend of financial discipline and strategic vision to everything he builds. As Co-Founder and CEO of Peopleworks.ai, Sabrie is pioneering AI-driven HR solutions that solve real workforce challenges, with deep expertise in business transformation, revenue generation, and competency framework development. His earlier leadership roles, including CEO of Rendang Muafakat Sdn Bhd and Managing Director of Food Artists (M) Sdn Bhd, saw him drive business expansion, process optimization, and brand growth, launching successful ventures such as Makanlab and Burger Bakar Abang Burn.
Recognized as Young Entrepreneur of the Year by the ASEAN Business Advisory Council, Sabrie's influence extends well beyond his own companies. He serves as a Member of the Board of Directors at Universiti Putra Malaysia, helping shape institutional policies in finance, human resources, and strategic development, and as Non-Executive Director at Muhasa Development Sdn Bhd, guiding financial sustainability and strategic property investments. A trusted advisor in corporate governance and a passionate mentor of leaders, he continues to make a lasting impact by championing innovation, strategic planning, and operational excellence.
Fuad Khalid Co-Founder & COO, Peopleworks.ai Management Fuad Khalid is a seasoned operations leader whose career bridges military discipline and corporate innovation. A graduate of Universiti Teknologi Malaysia with a Diploma in Maritime Transport Management (Defense), he began his journey with the Royal Malaysian Navy (RMN), rising to key roles such as Executive Officer and Assistant Chief Warfare Officer, where he led military operations, training, and logistics. Rising to the ranks of Lieutenant and Sub-Lieutenant and awarded the General Service Medal, Fuad carried that same discipline, strategic thinking, and leadership into the business world, holding senior positions including General Manager at Cayyenne Resources and Chief Marketing Officer at Snap N Pay.
As Co-Founder and Chief Operating Officer of Peopleworks.ai, Fuad drives digital transformation and operational excellence across the HR technology space. Under his leadership, the company has built scalable workflows, automated HR processes, and strengthened financial forecasting to power MSaaS growth, positioning Peopleworks.ai as a leading force in HR automation. Certified in Meta Digital Marketing, Google Ads, and Maritime Intelligence, Fuad is a firm believer in continuous learning, and his rare blend of military precision, corporate strategy, and tech-driven execution enables him to lead organizations through transformation and sustainable growth.
Nurhariyanti binti Kayat Personal Assistant Administration Nurhariyanti Kayat is the steady force behind the scenes, blending over seven years of Human Resource and Administration expertise with a forward-looking command of AI-driven operations. A First Class Honours graduate in Counseling Psychology from Universiti Malaysia Terengganu, she brings a rare combination of people-insight and operational precision to everything she touches. Her career spans respected GLC environments under Golden Pharos Berhad, where she was honored with the Best Employee Award, coordinated over 300 executive and board-level travel arrangements, and supported high-value projects including RM66 million forest plantation documentation for local authorities and the Board of Directors. From payroll and statutory compliance to recruitment, financial administration, and audit-ready record management, Nurhariyanti has mastered the full spectrum of HR and back-office excellence.
Today, as an Personal Assistant at Peopleworks.ai, Nurhariyanti works directly alongside the company's leadership, turning ambitious ideas into executed reality. She serves as the key liaison between internal teams and external stakeholders, and continuously improves operational workflows for greater efficiency and consistency. Fluent in modern tools such as Pipefy, Xero, HERDHR, and the full Microsoft and Google Workspace suites, she embodies the next generation of HR professional: one who pairs genuine care for people with the technology to scale it. Detail-driven, dependable, and always a step ahead, Nurhariyanti ensures that leadership can focus on the big picture while everything behind it runs seamlessly.
Khairun Shazwani binti Taib HR Supervisor with HRBP Competency Development Programme Operation Khairun Shazwani Taib, fondly known as Puan Wani, brings an exceptional 25+ years of executive and human resource leadership to Peopleworks.ai. A trusted advisor to C-suite leaders throughout her career, she has built comprehensive HR systems from the ground up, covering recruitment, payroll, employee relations, performance management, and policy development, for organizations across corporate development, finance, and retail. Her track record is defined by both people and numbers: she spearheaded the full lifecycle of a RM50 million redeemable preference share issuance, secured RM9.5 million in capital across five tranches with full SSM approval, and led group-wide digital transformation, integrating POS, CRM, HRM, and accounting systems to improve reporting accuracy by 60% and enable real-time decision-making.
At Peopleworks.ai, Puan Wani serves as HR Supervisor driving the HRBP (HR Business Partner) Competency Development Programme, where she channels decades of hands-on expertise into building the next generation of strategic HR professionals. She combines organizational precision with strategic foresight, translating high-level business vision into practical people strategies, strengthening compliance and corporate governance, and elevating team capability through structured competency development. A specialist in stakeholder engagement, operational efficiency, and talent development, Puan Wani is the seasoned anchor who ensures that Peopleworks.ai's people practices are not only compliant and efficient, but genuinely transformational.
Nurul Athirah binti Jefri HR Operation Executive - Onboarding Specialist (Acting HR Supervisor) Operation Nurul Athirah Binti Jefri is a rising HR talent whose journey at Peopleworks.ai is a story of dedication and rapid growth. Starting as a part-time team member, she quickly proved her value and progressed through an internship in business process management, then into a full-time HR Operations Executive role specializing in client onboarding, before rising to her current position as HR Operations Executive, Onboarding Specialist and Acting HR Supervisor. A Bachelor of Business Administration (Hons) graduate in Operations Management from Universiti Teknologi MARA, Athirah brings a strong foundation in process efficiency, having applied methods such as Kanban in Pipefy to streamline over 20 HR workflows, and combines it with hands-on expertise in client data management, payroll and attendance administration, and the seamless integration of new clients into Peopleworks.ai's systems.
As the specialist who ensures every client's onboarding experience is smooth, accurate, and welcoming, Athirah is the vital first point of contact that sets the tone for lasting client relationships. Beyond her technical skill in tools like Herd HR, Airtable, and Pipefy, she is a natural leader, having served as President of the East Asian Culture Club and Commander of the Red Crescent, roles that shaped her discipline, initiative, and ability to unite teams under pressure. Motivated, detail-oriented, and quick to take ownership, Athirah embodies the next generation of HR professionals who grow with the company they help build.
Hamidahtul Amalina binti Abdul Jamil HR Operation Executive Operation Hamidahtul Amalina Binti Abdul Jamil is a seasoned Human Resource professional with 8 years of comprehensive HR experience and a deep specialization in Industrial Relations (IR), the discipline at the heart of a healthy, compliant, and fair workplace. Holding a Bachelor of Industrial Psychology from the University of Selangor, Amalina understands not just the letter of the law, but the human dynamics behind every workplace relationship. Her IR expertise is extensive and hands-on: she has advised organizations on Labour Law practice and compliance, managed disciplinary and grievance-handling processes, conducted Domestic Inquiries, led counseling sessions, and guided management through complex employee-relations matters, ensuring issues are resolved fairly, professionally, and in full compliance with Malaysian employment legislation.
Beyond Industrial Relations, Amalina brings command of the full HR spectrum, from talent acquisition, performance management, and payroll to foreign worker administration (permits, levy, immigration, and expatriate matters) and liaison with key regulatory bodies such as JTK, SOCSO, EPF, LHDN, NIOSH, and BOMBA. As HR Operations Executive at Peopleworks.ai, she serves as the company's go-to Subject Matter Expert in Industrial Relations, providing the specialist knowledge that protects both the organization and its people. Analytical, level-headed, and grounded in both psychology and law, Amalina is the trusted advisor teams turn to when navigating the most sensitive and high-stakes people matters.
Kelvin Yan Lenjau HR Operation Executive Operation Kelvin Yan is a fast, precise, and technology-driven HR professional who has grown within Peopleworks.ai from HR Clerk to HR Operations Executive. His signature strength is high-speed, high-accuracy data entry and processing, the ability to handle large volumes of employee and client data quickly without compromising precision, keeping HR operations running smoothly and records consistently reliable. Backed by real experience managing financial and operational data across systems such as Xero, spreadsheets, and CRM platforms, Kelvin combines raw processing speed with the discipline to maintain clean, audit-ready information, making him the dependable engine behind the team's day-to-day operations.
What sets Kelvin apart is the analytical and digital toolkit he brings to a role that traditionally relies on manual effort. Google Data Analytics Professional certified and skilled in Python, SQL, and AI tools such as ChatGPT, Gemini, and DeepSeek, he approaches data entry not just as a task but as an opportunity to work smarter, spotting patterns, reducing errors, and finding automation-ready efficiencies. Multilingual in English, Mandarin, and Indonesian, and a firm believer in continuous learning, Kelvin embodies the modern HR operations professional: fast where it counts, accurate by default, and always looking for a smarter way to get the job done.
Nuramira Izzani Binti Mohd Solihin HR Operation Executive Operation Nuramira Izzani Binti Mohd Solihin is a well-rounded HR professional with a strong command of end-to-end recruitment and payroll operations. A Bachelor in Human Resource Management graduate from Universiti Selangor, she has built her expertise as an HR Consultant supporting multiple client companies, from sourcing and screening candidates across platforms such as MyFutureJobs, Indeed, and Jobstreet, to conducting interview sessions and advising clients on staff-related matters. Her hands-on experience spans the full employee lifecycle, giving her a practical, real-world understanding of what it takes to keep both people and processes running smoothly.
As HR Operations Executive at Peopleworks.ai, Nuramira brings precision to the operational backbone of HR: processing monthly payroll through the Worksy system, managing additional components such as bonuses, incentives, OT, and claims, and assisting clients with EPF, SOCSO, and HRDF portal setup and submissions. She is also skilled in preparing key HR documentation, including offer letters, confirmation letters, and termination letters, and in coordinating exit interviews on clients' behalf. Detail-oriented, client-focused, and eager to keep sharpening her craft, Nuramira ensures that every HR process she touches is accurate, compliant, and delivered with care.
Siti Nur Zulaikha binti Mad Zom HR Operation Executive - Client Support (Intern) Operation Siti Nur Zulaikha, known as Ikha, is a Bachelor of Business Administration (Honours) student at International Islamic University Malaysia and a MARA Scholar, bringing a strong service mindset and proven people skills to her role in client support. Her experience spans real customer-facing and administrative work, from six months in AEON's Customer Service team to handling filing, account management, and official documentation at a government district office, giving her a practical grasp of both client care and back-office operations. A natural communicator and leader, Ikha has served as Female Vice-President of the Ipoh District Youth Council, led student business and digital marketing ventures, and earned the prestigious King's Scout Award, the highest rank in the Malaysia Scout Association. Warm, adaptable, and quick to learn, with skills in Canva, CapCut, and content creation on top of her communication and problem-solving strengths, Ikha is well suited to keeping clients supported, informed, and well cared for.
Chew Boon Hao Full Stack Developer - Python/ Frappe 211 Labs Chew Boon Hao is an AI-driven full-stack software engineer who builds intelligent, automation-first applications from end to end. As Full Stack Developer specializing in Python and the Frappe framework at Peopleworks.ai, he brings a strong technical foundation spanning React.js, Node.js, Python, and C#, together with hands-on cloud deployment and database architecture across PostgreSQL, Redis, S3, and MongoDB. His work is distinguished by a talent for AI and agentic solutions: he has developed AI-powered chatbots using Retrieval-Augmented Generation to cut information-search time from hours to minutes, automated some 170 regression and functional test cases to compress testing cycles to under an hour, and engineered autonomous monitoring systems that detect outages and self-recover to keep services running 24/7.
Backed by an impressive stack of professional credentials, including Oracle Cloud Infrastructure Generative AI Professional, IBM Generative AI Engineering, and IBM Full Stack, Front-End, and Back-End Developer certifications (all with top scores), Chew combines rigorous engineering discipline with real experience in secure, high-stakes systems such as digital payments and PCI DSS compliance. At Peopleworks.ai, he channels this expertise into building the robust, scalable, and intelligent technology that powers the company's HR solutions. Curious, meticulous, and always at the frontier of AI and automation, Chew is the engineering talent turning Peopleworks.ai's product vision into reality.
Nuranis Athirah binti Zulkifli Junior Developer - Python/ Frappe (Intern) 211 Labs Nuranis Athirah is a high-achieving Computer Engineering student at Universiti Malaysia Perlis, distinguished by a CGPA of 3.71 and five consecutive semesters on the Dean's List. With a strong focus on embedded systems and digital design using Verilog HDL, microprocessors, and LabVIEW, and hands-on experience across academic projects in C, Java, and hardware-integrated systems, she combines technical depth with standout leadership: a recipient of the UniMAP Student Icon Award 2025, Best Malay Debater, Vice President of the Speech & Debate Club, and residential representative for over 5,000 students. Analytical, articulate, and a fast learner, Nuranis brings both engineering rigour and exceptional communication skills to the team.
Alif Syahmi bin Ahmaddi Junior Developer - Python/ Frappe (Intern) 211 Labs Alif Syahmi is a Diploma in Computer Science student from Universiti Malaysia Pahang Al-Sultan Abdullah, bringing a solid foundation in software development, databases, and web and mobile application projects. Skilled in Java, HTML, and MySQL, and experienced with tools such as Android Studio, Figma, and Visual Studio, he achieved an A grade in his Final Year Project and has a strong track record in web application development and object-oriented design. A former competitive hockey athlete, Alif pairs sharp problem-solving and debugging ability with the discipline, teamwork, and resilience of a team player, making him a proactive and fast-learning addition to the development team.
How we got here A short history of a long road.
Before 2022
The wall Scaling 200-plus outlets, growth kept stalling on people. Every HR firm offered payroll. None offered a fix.
2022
PeopleWorks.ai is founded HR outsourcing with one rule: HR must make the business grow. The five-foundation framework is born.
2023
The AI HR Department A real HR team plus three apps, running HR end to end for clients.
2023
The AI Hiring Assistant Screening, invites, assessments and interviews automated, built on 10,000-plus candidates.
2026
211 Labs and Sarä The AI employee who does the routine and writes the SOP as she goes.
2026
Every client gets Sarä Sarä for SMEs, for recruiters, and inside AI HR Outsourcing. One true north.
Our culture Our people are thinkers with a strong execution focus.
01 Results, not politics You are judged by what you deliver. Say it straight, to the point, no office politics.
02 Proactive We move before the problem lands. Nobody waits to be told.
03 Disciplined We execute until the work is done, to the correct spec and quality.
04 Agile We find solutions. When a problem blocks us, we do not give up. We work it until we find a way through.
05 AI savvy Our people use AI to its highest potential, every day, in every role. It is how one person here does the work of five.
If you share our passion and our values, you are welcome here. See open roles .
How we work: work hard, play hard Working time is working. Relaxing time is relaxing.
Fully remote We are a fully remote company. That gives our people the intensity to focus during working time, and the freedom to spend the rest with the people and the hobbies they love.
Work life balance, done properly Not the way people usually mean it. When we work, we give more than 100%. When we rest, we heal fully. Never half of both.
Our impact: unleashing human capability How we contribute to ourselves and to society.
A diamond is made deep in the earth, by pressure and heat over time. That is why it is the strongest and most valuable stone there is. People are the same.
Work is hard. We use that. Pressure is what makes a diamond.
We believe the people who end up benefiting society most are the ones blessed with challenges, because that is how they grew.
Every difficult client, tough deadline and problem with no obvious answer tells us something about who we are, what we are good at, and what we are here to do.
PeopleWorks is the vehicle. Here, the work itself is how you discover your strengths, and the strengths you find become a benefit to you, to your loved ones, and to everyone you work with.
It is a mission bigger than one company, and a road that takes years. We have given our struggle to it.
See what we have built