About PeopleWorks.ai

We exist to solve people problems, for good.

Years of building and scaling businesses taught us one thing: after sales, the biggest challenge is people. Neither HR nor operations ever had an answer.
So we set out to build one.

1 of 4

The 211 dream

A future where the HR department and the operations department are eliminated and combined into one AI Workforce Department, where people, AI and process work as one.

Meet our people

One obsession: making people perform. We bring our 20 years of experience in F&B, manufacturing and franchising into HR, then into HR outsourcing, and now into the AI race, to change the game once and for all.

Tap a person to read their story.

Sabrie Salleh

Sabrie Salleh

Co-Founder & CEO, Peopleworks.aiManagement

Sabrie Salleh is an award-winning entrepreneur and business strategist with over a decade of leadership experience spanning technology, food and beverage, and property development. A Bachelor of Accountancy graduate from Universiti Putra Malaysia, he brings a rare blend of financial discipline and strategic vision to everything he builds. As Co-Founder and CEO of Peopleworks.ai, Sabrie is pioneering AI-driven HR solutions that solve real workforce challenges, with deep expertise in business transformation, revenue generation, and competency framework development. His earlier leadership roles, including CEO of Rendang Muafakat Sdn Bhd and Managing Director of Food Artists (M) Sdn Bhd, saw him drive business expansion, process optimization, and brand growth, launching successful ventures such as Makanlab and Burger Bakar Abang Burn.

Recognized as Young Entrepreneur of the Year by the ASEAN Business Advisory Council, Sabrie's influence extends well beyond his own companies. He serves as a Member of the Board of Directors at Universiti Putra Malaysia, helping shape institutional policies in finance, human resources, and strategic development, and as Non-Executive Director at Muhasa Development Sdn Bhd, guiding financial sustainability and strategic property investments. A trusted advisor in corporate governance and a passionate mentor of leaders, he continues to make a lasting impact by championing innovation, strategic planning, and operational excellence.

Our founders' experience

Backed by more than 20 years of combined experience as business owners and HR experts, recognised along the way.

ASEAN-BACYoung Entrepreneur of the Year
MY Startup AcceleratorWinner, Cohort 4
Kementerian Sumber ManusiaAnugerah Majikan Agroteknologi Unggul, Hari Pekerja

How we got here

A short history of a long road.

Before 2022

The wall

Scaling 200-plus outlets, growth kept stalling on people. Every HR firm offered payroll. None offered a fix.

2022

PeopleWorks.ai is founded

HR outsourcing with one rule: HR must make the business grow. The five-foundation framework is born.

2023

The AI HR Department

A real HR team plus three apps, running HR end to end for clients.

2023

The AI Hiring Assistant

Screening, invites, assessments and interviews automated, built on 10,000-plus candidates.

2026

211 Labs and Sarä

The AI employee who does the routine and writes the SOP as she goes.

2026

Every client gets Sarä

Sarä for SMEs, for recruiters, and inside AI HR Outsourcing. One true north.

Our culture

Our people are thinkers with a strong execution focus.

01
Results, not politicsYou are judged by what you deliver. Say it straight, to the point, no office politics.
02
ProactiveWe move before the problem lands. Nobody waits to be told.
03
DisciplinedWe execute until the work is done, to the correct spec and quality.
04
AgileWe find solutions. When a problem blocks us, we do not give up. We work it until we find a way through.
05
AI savvyOur people use AI to its highest potential, every day, in every role. It is how one person here does the work of five.

If you share our passion and our values, you are welcome here. See open roles.

How we work: work hard, play hard

Working time is working. Relaxing time is relaxing.

Fully remote

We are a fully remote company. That gives our people the intensity to focus during working time, and the freedom to spend the rest with the people and the hobbies they love.

Work life balance, done properly

Not the way people usually mean it. When we work, we give more than 100%. When we rest, we heal fully. Never half of both.

Our impact: unleashing human capability

How we contribute to ourselves and to society.

A diamond is made deep in the earth, by pressure and heat over time. That is why it is the strongest and most valuable stone there is. People are the same.

Work is hard. We use that. Pressure is what makes a diamond.

We believe the people who end up benefiting society most are the ones blessed with challenges, because that is how they grew.

Every difficult client, tough deadline and problem with no obvious answer tells us something about who we are, what we are good at, and what we are here to do.

PeopleWorks is the vehicle. Here, the work itself is how you discover your strengths, and the strengths you find become a benefit to you, to your loved ones, and to everyone you work with.

It is a mission bigger than one company, and a road that takes years. We have given our struggle to it.

See what we have built